SKIING IS NOT A LIFESTYLE. SKIING IS LIFE.

TJ CAN see that there needs to be a shift in the way marketing is done when it comes to the major ski brands. Pictures of skis, photos of ski racers,  commercials filmed in the mountains have all bee done for too long. They have been done again and again because they are stuck in the past. Take Fischer for example. Fisher launched a campaign in 2024 that used photos, logos, ski models and more that were all 100 years old.

What TJ CAN do is offer a fresh perspective. Get rid of the mountains and show something very different. Pastures... Get rid of the Athletes.. Most people are not familiar with who they are. People are familiar with Cows. Nobody knows what should a Ski Racer makes. Everybody knows the sweet sound of a Cow.  TJ CAN be sure you just made the sound in your head. 

Fischer Race and Race Inspired RC4 equipment can have a new branding and it is Radical Cow 4. It is innovative and way ahead of the C4 campaign by at least 100 years. 

TJ CAN take an idea and transform it into something . Then it can become other things. Take for example the use of Cows, Pastures, and Skis in the pictures presented above. They come together magically and there is no doubt they were made to go together. The natural thing to do next is video. With video these things will become something else with motion. That motion will be created with skiing. It will still be this but it is also going to be that too. Take a look for yourself. TJ can already see you watching the video and being overcome with Joy and the Desire to go Skiing on Fisher Skis.